Thursday, October 11, 2012

What do I do with Facebook and Twitter?

Facebook and Twitter.  Yeah you’ve seen these logos a million times.  They are on TV. You see them in the Mall.

I am too busy and people don’t care what I am doing anyway.  Wait.  Your business has lot to share. Your business has a lot to offer

If you are not on Facebook you are missing a great opportunity to be where over 1 billion people are almost daily.  Some people are there multiple times a day. People visit Facebook and Twitter on their mobile device everywhere, any time.



Internet users in the U.S. spend nearly a quarter of their time online using social media (or about 13 and  half minutes per every hour spent online). Nearly 4 out of 5 web users visit a social networking site on a monthly basis. 73% of US companies use social media tools for marketing purposes

What can you Facebook about?
  1. Offer a discount for “liking” you on Facebook
  2. Tell people about your latest unusual project
  3. Feature a product or service
  4. Feature an employee

Top 5 things to do with your business facebook account.
  1. Make sure to set up a Business Facebook page not a personal page used as a business page. People make this mistake often and lose followers when Facebook turns the page off for violation of their policies.
  2. Place a little link to your Web site on the left hand side of the page
  3. Create a welcome page for new visitors to help them “like” you.
  4. Add 10 to 20 photos
  5. Offer an incentive for people to “like” your page

What next:
  • Create a video on YouTube. Easy to do with inexpensive video equipment or phone.
  • Blog about the video. (you do have a blog, don’t you?).  Embed the video in your blog.
  • Facebook about the Blog Post (drives traffic to the blog and hopefully your Website)
  • Tweet about the Blog Post with a short link (these funny looking things: http://bit.ly/RRSt2k) to the Blog
  • Google Plus your blog post.


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